Captured

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Tuesday 26 January 2010

Section 4: Audience Research - and research into BBFC film classification syste

Target Audience









The film should have a strong appeal for older teenagers, young adults and older (15 onwards). In particular an audience who will relate to the characters and there situation strongly. We also put out our questionnaires and research around Priestley college, some year 11 students from a nearby school and to our siblings who are all aged 15 and over.
Therefore the film will have an 15 certificate as multiple murder scenes are shown and may shock the audience, but, we feel an audience of 15 will be able to cope with these scene's. In addition to to this, there will be mild references to Eva's one-night-stands and drinking in pubs.



Questionnaire and evaluations
Q1 - Are you male or female? and Q2 - How old are you?


In total we asked 30 students our questionnaire. Since our film will be certificated 15, we assume that 16 and 17 year old would be the target audience who are most likely to view our film, so we asked their age category in order to see what they thought would suit our film best. We asked 18 males and 12 females, 10 of those males were 16 years old and 8 were 17 years old, we asked 3 females who were 17 years old and 9 who were 16 years old.

Q3- Do you prefer violent or psychological thriller?We found that females greatly prefer psychological thrillers, but males like both psychological and violent thrillers. Therefore we decided to make our film a psychological thriller which will make our viewers think and try to solve the mystery, but also included a touch of violence in order to satisfy the public who enjoy this too.

Q4 - Do you think children should be victims in thrillers?We found that on average the sample asked didn't want children to be victims. this may be because they thought it to be morally wrong, althought some people said it increases the sympathy of the characters.



Q5 - Do you prefer male or female victims?We found that the sample asked prefered female victims significantly more than male, so we decided to include female victims in our final film after evaluating this result.



Q6 - Do you prefer male or female murderers?These answers were varied we found that on average females prefered a femal murderer and on average males prefered a male murderer, especially the 17 year old males. Our group decided to try to incorporate these results in our film and considered the possibility of two murderers of different sexes.




Q7 - What is your favourite thriller film?This was an open question which allowed the sample to put down any answer rather than the previous closed questions which they were given a choice for. We found there was a number of different answers but the most noticeabley recognised films were: Se7en, Saw and Silence of the Lambs. We decided as there is a mixture in the samples favourite films to try to included similar styles from different films in our film, rather than focus of one particular style to base our film on.




Q8 - Should the setting be everyday or spooky?We found that there was a mixture of results, with almost all 16 year old males choosing an everyday scene and all 16 year old females choosing a spooky setting. We decided to try to choose an everyday yet spooky setting. Such as a forest or an farms meadow.




Q9 - How many characters should be in a thriller?Our results shown our group that the public thought the more characters the merrier, so we are going to aim to include many characters without getting to complicated, by giving certain characters smaller roles.


Q10 - Do you prefer the identity of the killer to be hidden or shown?The results shown that many people prefer to keep the killers identity hidden, but since some like it shown we have been thinking of showing glimpses of the killers identify without showing the whole picture.


Q11 - Do you think there should be an obvious murder weapon?Althought some people liked an obvious murder weapon the majority didn't. Therefore we decided when making our film we wouldn't have an obvious murder weapon



Q12 - Should the music be upbeat, slow or a mix?These results were varied in most catergories except 16 yr old females, who obviously prefered slow music to built tension. We decided to pick music that suited the rythum of events in the film rather the focus on slow or an upbeat tempo of music.




Q13 - Do you prefer hybrid or pure thrillers?
When completing the questionairre, many people asked what a hybrid thriller was, we explained that it was a mix of two genres within one such as horror-thriller. Many people liked this idea and therefore we decided to make a thriller which included a few characteristics of the horror genre when we start making our film.



Q14 - Should there be one killer or multiple?
We found that 16 year olds chose both one victim and multiple in their answers, but no 17 year old chose one victims. Therefore we decided to have multiple victims as the majority of the sample prefered this.



Q15 - Do you prefer a narrator or not?
Many more people chose that they prefered no narrator and only 3 out of 30 people said they liked it so we aren't going to include narration throughout our film, although we thought this idea would help the audience understand what was happening in the scenes better.


Q16 - Do you like clues through the film or not?
The answers slightly favoured there to be clues on average, so we are going to try and include subtle clues throughout our film. Whether they are clues to the killers identity or the mystery we have not decided yet.


Q17 - Should the thriller be in black and white or colour?
Colour won by a large margin, as the idea of black and white films in this generation of the public (16 and 17 year olds) wasn't very successfull. Therefore our film will definently be in colour.



Q18 - Choose your favourite plot line. (I couldn't fit the desciptions on the table so instead I labeled them idea 1, 2 and 3)
Idea 1 was - A man kidnapps a politician and holds him randsom
Idea 2 was - A group of girls mysteriously recieve the same letters, whoever gets these letters will be the murderers next victim
Idea 3 was - An orphan finds her parents, and is so annoyed tried to kill them, but their is a secret hidden in their dissappearance when the orphan was young.
We found that the wasn't much between the three ideas but idea 2 was the most popular slightly so we decided to go along with it and adapt it to our liking.
Q19 - What age rating should our thriller be ?
Although we had already decided to give it a certificate rating of 15, we thought we would check if we had made the right decision. The results show that apart from 17 year old males, all the other catergories agreed with us, so we will keep the film a certificate 15.

Q20 - What title do you prefer?
We gave the sample three options. Don't look back, Captured and Dead and Buried. We found that all three names got a number of votes, Captured was the most popular slightly so we are going to keep this name for our film.

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